Identity Lab
The face your brand will wear for the next decade, built to be unmistakable from Day 1.
- Name & Logo Creation
- Typography & Brand Manual
- Brand Architecture
- Website
A full-service creative & media agency.
Engineered for modern media.
ABOUT USWe exist to give the next
generation of giants an
unfair advantage
Who we are
Human mastery at the helm.
Neural Velocity at its core.
We’re Kru.
Veterans that built campaigns at
ITC, Asian Paints, Amazon, Lenovo, Myntra, Ogilvy, GroupM
What we do
Campaign Creation
The idea that makes your brand impossible to ignore, built to live across every channel it needs to.
- Campaign Strategy
- 360° Campaigns
- Digital-Led Campaigns
Video Assets
Content that stops the scroll, earns the watch and converts, in every format your audience uses.
- Brand Films
- Performance Videos
- Product Demo Videos
- Social Media Videos
Media Amplification
The right message reaching the right cohort at the right moment, measured against business outcomes, not vanity metrics.
- Awareness + Performance Campaigns
- Social Media & Content Management
- PR + Influencers
- Website/SEO/AEO
Introducing
CORE
Our proprietary AI engine generates creative at speed and scale & plans for media trajectory mapping. Our veterans direct & curate.
Big Agency thinking at startup speed.
Your brand needs to be everywhere,
Yesterday
10+
Channels to manage
TV, OTT, Meta, Google, TikTok, LinkedIn, podcasts, OOH — your audience lives across all of them. Simultaneously.
50+
Assets per campaign
Every platform needs different formats, different lengths, different copy. What once took 1 execution now needs 50.
3–4 weeks.
Not 1–2 months.
Campaign windows are shrinking. Creation refreshes are increasing.
Was Built For
How
We Start
Pick the model that fits where your brand is today
Meet the Kru
Lakshmi Idupuganti
Co-Founder
Two decades at Ogilvy Bangalore → brand leadership in Gaming & Cricket.
Pradeep Rao
Co-Founder
20+ years at Ogilvy (Bangalore & Mumbai), across auto, lifestyle, fashion, FMCG, tech and finance.
Plus a team of 5 more specialists across brand, media,
design and AI with decades of combined years of experience.